Tag: What are Hemp Terpenes and Why Do Brands Suddenly Care o Much

For most of the modern hemp industry’s short life, the conversation around quality centered almost entirely on one number: cannabinoid percentage. Higher THCA, higher CBD, higher whatever-the-label-promised potency was the metric, and potency was the pitch. That conversation has shifted, quietly but decisively, over the last several years, and the reason is a category of […]